Let's BUIDL

hi@rowneth.com

Email copied!

Let's connect

info@jannelle-brown.com

Email copied!

Let's BUIDL

hi@rowneth.com

Email copied!

Don

Let's BUIDL

hi@rowneth.com

Email copied!

Web3x.

Premium Cryptocurrency Dashboard

Project Case Study

Web3x is a cryptocurrency dashboard I designed to make data feel simple, not overwhelming.
My focus was on how users understand, navigate, and trust their crypto information — not just how it looks.
Over months of research and testing, I shaped every flow around clarity and ease — from portfolio insights to wallet actions. The result is a product that feels effortless yet powerful, turning complex blockchain data into a smooth everyday experience.
Check Live Prototype: Desktop Version | Mobile Version

ROLE

Product Designer

TIMELINE

Mar 2022 – Sept 2022

LOCATION

Remote

challenge

Managing cryptocurrency portfolios often feels complex and fragmented. Traders and investors juggle multiple platforms, scattered analytics, and confusing interfaces that make decision-making harder.

Web3x set out to solve this — creating a single, unified dashboard that brings clarity to crypto data. The challenge was to design an experience that balances power with simplicity — helping users track assets, analyze markets, and manage wallets without feeling overwhelmed.

process

To address these challenges, I followed a collaborative and user-centered design process — combining research, product strategy, and continuous feedback.

Through iterative prototyping and testing, I refined key flows such as portfolio tracking, market analytics, and wallet management. This adaptive approach allowed the design to evolve alongside user needs and shifting crypto market behaviors, ensuring both usability and long-term scalability.

Outcome

By focusing on clarity, usability, and data transparency, Web3x delivered a smoother and more confident crypto experience. The redesigned dashboards reduced cognitive load, improved task efficiency, and helped users make faster, informed decisions.

The consistent design language and intuitive navigation strengthened trust and engagement, while the unified product experience positioned Web3x as a forward-thinking solution in the crypto space — bridging complex blockchain data with everyday usability.

More work this way